I’ve scampered through quite a few creative experiences—graphic designer, creative manager, brand strategist, and UI/UX designer. Along the way, I’ve collected a fair share of creative “nuts”. Here’s the winding trail that led me here...
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My Story
I've always believed that great design isn't about making things look good. It's about making complex things feel simple.
As a designer with over seven years of UX experience and more than two decades in visual design and marketing, I specialize in transforming complex business problems into intuitive, user-centered experiences. Throughout my career, I've designed enterprise software used by thousands of customers, led the evolution of design systems, and partnered with cross-functional teams to deliver products that balance user needs with business goals.
My passion lies in understanding how people work. I enjoy digging into customer research, uncovering pain points, and asking the questions that reveal the real problem, not just the obvious one. Whether I'm designing a new product workflow, improving an existing experience, or creating scalable design systems, my goal is always the same: reduce friction and help people accomplish their work with confidence.
Over the years, I've had the opportunity to lead initiatives ranging from payment platforms and reporting tools to accessibility improvements, enterprise design systems, and AI-assisted design workflows. I enjoy solving the kinds of problems that require equal parts strategy, systems thinking, collaboration, and attention to detail.
I'm also a strong believer that great design doesn't happen in isolation. Some of my favorite moments come from collaborating with product managers, developers, researchers, and customers to shape solutions together. Design is a team sport, and the best ideas are usually the result of listening, learning, and iterating.
Lately, I've been exploring how artificial intelligence can enhance, not replace, the design process. I enjoy experimenting with new tools that help teams move faster, generate better ideas, and spend more time focused on solving meaningful problems.
When I'm not designing, you'll probably find me outside playing in nature, camping, backpacking, fishing, or snowboarding, and finding inspiration in everyday experiences. Creativity doesn't stop when the workday ends. It's simply how I see the world.
For me, success isn't measured by the number of screens I design. It's measured by the problems I help solve, the people I help empower, and the experiences that make someone's day just a little easier.
A Squirrel’s Perspective
If I were a squirrel, I'd probably have a reputation. Not because I hoard acorns, I hoard ideas. Every interesting concept gets tucked away for later, every problem gets climbed from three different angles, and every shiny object gets inspected just long enough to decide whether it's actually useful or just...shiny.
My tree would be meticulously organized. Acorns sorted by size, season, and strategic importance. There'd be a design system for nest building, complete with documented branch standards and a surprisingly passionate stance on moss placement. The other squirrels would roll their eyes every time I suggested a retrospective after gathering food, but they'd secretly appreciate how much smoother winter preparation became.
I'd spend my mornings exploring new trails, my afternoons helping lost squirrels find a better route, and my evenings wondering why humans insist on making things more complicated than they need to be.
Some squirrels collect nuts. I collect better ways of doing things. Fortunately for everyone involved, I ended up designing products instead of managing a forest. The habits, however, are pretty much the same.